Introducing Zuzu's Petals, an artisan flower shop in Brooklyn, NY,  known for crafting unique floral arrangements for every occasion. They prioritize local and sustainable florals, inspiring creative, seasonal, and one of a kind designs.

Service(s): Minimalist branding experience

zuzu's petals | 

urban florals

Snowdrop  

Taupe 

clay 

ROSE 

FERN 

raven 

Their mission is to captivate the senses and bring joy through the power of flowers. By selecting only the finest local and sustainable blooms, they not only reduce their environmental footprint but also support their community, all while delivering unforgettable, thoughtfully designed arrangements that celebrate life's special moments.

the mission

Our vision was to craft a brand identity that paid homage to their roots while infusing a contemporary edge. The brand name, inspired by the iconic film "It's a Wonderful Life," served as a timeless touchpoint. Our goal was to create a cohesive brand identity that not only honored their sustainable and local sourcing ethos but also merged classic design elements with a modern and avant-garde flair.

the vision

Our collaboration transformed Zuzu's Petals into a brand that harmonizes tradition and innovation. We crafted a striking brand identity that showcases their sustainability commitment and artistic finesse. 

THE TRANSFORMATION

Your brand is so much more than a logo...

It's the story you tell, the emotions you evoke, and the connections you create.