Here at the studio, we believe that a brand encompasses so much more than just a logo. It includes your mission, vision, values, tone of voice, unique positioning, and competitive advantages. With that said, there is a great deal of strategy that goes into a well-organized brand that aligns with your business. Below you’ll find we’ve laid out eight reasons why branding is important for your business.

01. Stand Out From Your Competitors

A strong brand identity should showcase how you are different from other similar businesses. In order to do that, it’s important to figure out what makes you and your brand unique by asking some vital questions on what exactly sets you apart from your competition. You can use the questions below as a guide for yourself or your team to help get the ideas flowing:

• Why would someone choose to work with me over another similar brand?
• What makes my product or service unique and how can I emphasize those unique features in my products or services?
• Who is my target audience and what do they value most?
• How can I create an unforgettable customer experience?
• Can I offer additional products or services that my competitors don’t offer?
• How can I build relationships by cultivating a community with past, present, and future clients through networking or collaborations online and in real life?
• Do my products or services fill a gap in the market?
• Can I offer more flexible payment plans to give my business a competitive edge?

02. Promotes Recognition

People gravitate towards and are loyal to brands they know, like, and trust. When you are consistent in your brand messaging, it is easier for customers to feel confident in purchasing your products or services.

03. Tells Customers Who You Are

A complete branding experience takes your customers on a journey that shows the kind of company you are. From your branding visuals to your messaging, website, customer service, and how you treat your employees, these all play a crucial role in your story. It is important that you are transparent with your customers and share your company’s mission, vision, and values. What is your ‘why’ and how will you convey that to your customers?

04. Provides Clarity, Direction, and Motivation

Effective branding provides the clarity you need for your business and employees to be successful. Solidifying your mission, vision, and values helps keep you focused and provides a roadmap to achieving your goals.

05. Creates a Connection Between You and Your Customers

For most people, purchasing is an emotional experience. Successful brands create a strong emotional connection with their customers and help them feel good about their decision to purchase their products or services. Building trust and connection with your customers will ultimately create brand loyalty in the future, which in turn helps your business grow and succeed. Let’s not forget that people buy from people, and often times, they are purchasing a product for a transformation and not that actual product of service itself. They are trusting that you can provide the end result to solve XYZ problem.

06. Creates Consistency

A strong brand identity is consistent with messaging across all platforms. A consistent brand helps customers know what to expect, which in turn, creates trust and a deeper connection. An easy way to create consistency is to refer to the branding guidelines provided to you by your designer. This is usually in the form of a PDF document and is something that I give to all of my clients after we’ve completed a branding project together.

07. Generates Referrals

Successful brands create satisfaction and loyalty among customers, and happy customers love sharing their favorite brands! Gaining a referral from a loyal customer is so satisfying! However, on the flip side, if your brand is confusing in its messaging and has poor customer service, it can be very harmful to your business because as much as happy customers enjoy sharing their favorite brands, unhappy customers are just as likely to share their experiences. This is why it is crucial to solidify your branding and keep the customer at the forefront.

08. Your Brand Represents You!

Let’s face it, branding is personal. Therefore, it’s important to remember that your brand, website, marketing strategy, collateral items, social media, etc. represent you, your employees, and your promise to customers. What is the message you’re sending to the world? Is it aligned?

If your business is in need of branding or you feel that your current brand is not aligned, let’s chat! You can view our services or get in touch by filling out our contact form.